Yesterday, I sat in an interesting meeting that slowly fell to pieces: a continuation of the Analytics presentation. In fact, most Cvent meetings I attend fall apart in the same fashion. Meg was leading her team's analytics breakdown of Q3 web and business performances in North America. The team is good and their information is good. It falls apart in the delivery. Example: Jared produces data on a specific page or feature, like a navigation pane. People don't attack the data or science, which is good. They do question the decisions that created the product (like a website), which the data is highlighting. There are problems that come from the actions: Jared or Judd will make recommendations of what the content or features should do or say. And I think they should be making suggestions or considerations. Because the recommendations are taken as a Next Action, which causes fear in the room. The better questions, I think, are How did we get here and What should the futu...